A Senior Marketing Leader, Digital Transformational Professional and Podcast Co-Host.
CV
Professional Summary
As an accomplished marketing professional with 20 years of experience, I possess a diverse skill set in digital marketing, e-commerce, advertising, promotion, and MarTech. Throughout my career, I have excelled in various industries, including retail, aviation, and DTC, while providing valuable advisory services. My global experience has equipped me with a unique perspective and the ability to thrive in dynamic environments. My colleagues describe me as a driven and collaborative leader with a team-first mindset and a passion for delivering results. I am confident I can bring value to any organization seeking a talented marketing professional.​
Skills
Marketing Strategy Digital Marketing Campaign Management Branding Social Media Marketing Email Marketing Budgeting Marketing Research and Analysis DCoE and MarTech
Work Experience
2022-2023
Marketing and Digital Strategy Head
Deloitte Digital
Utilizing my expertise in strategic marketing planning, operational efficiency, MarTech and thought leadership, I successfully supported clients across various industries in reaching their marketing goals.
2019 - 2022
Head of Regional and Performance Marketing
WestJet Airlines
In my role as Head of Regional and Performance Marketing, my team and I developed and executed strategic roadmaps that drove the success of paid multi-channel campaigns. Our campaigns covered route and destination awareness, retail/promotional moments, product marketing campaigns, and brand campaigns, enhancing WestJet's regional and global brand awareness.
2017 -2019
Senior Manager - Ecommerce and Digital Strategy
Sporting Life Group
Leading Golf Town Ltd's E-commerce and Digital Marketing teams was a valuable experience. By implementing a digital-first and data-driven approach, we successfully repositioned the brand and guided the company out of bankruptcy.
Education
University of Fredericton
EMBA with a specialty stream in Innovation leadership
Mount Royal University
Physical Activity and Sports Administration, Marketing
Alfredo Tan, SVP
Vasilios is highly motivated to drive impact.
Period.
It is what drives him. Not fancy awards or titles. What matters is contributing to the business in a meaningful way.
If revenue is important, he knows how to do that. He knows how to drive cost efficiencies if ensuring efficiency is a cost-challenging month. And along the way, he has very little ego, even when accomplishing great things.
Natalie Farand, SVP
In less than a year, working alongside Vasilios on a shared vision and communicating progress along the way, the digital marketing team had become re-engaged, passionate about their work and delivering results.
2019 was our best performing year in our WestJet history in terms of direct channel share, powered by the marketing activities.
Vasilios continues to bring humility, thought- leadership, passion and vision to our organization under the Marketing team.
Martin Svensson, Retail Head of Industry
‘'Extremely innovative and passionate’ is the phrase that comes to mind when I think about Vassilis. I was particularly impressed by Vassilis ability to be quick and data driven in testing and implementing new digital marketing initiatives that ultimately improved the FGL customer experience.
Vassilis has always been passionate about the FGL business from a strategic perspective and always had strong opinions that were rooted in what he viewed as best for the team.
He is close to his team and cares deeply about their individual successes, while always maintaining a keen eye on the end goal for the team and for the company.
Marketing is what I do, not who I am.
While I may immerse myself in all things Marketing, I am also an avid cyclist, father and husband who enjoys spending time with those close to me. I am however, proud to have a hand in many "extra circular" projects as possible. I have listed some of them below.
