[ MEDIA PLAN CHECK ]

A short read on how your plan is built.

Eight questions across balance, measurement, creative and governance. It takes about three minutes and returns a written diagnosis rather than a grade. Nothing is stored or sent.

  1. Balance

    01. How is budget split between brand building and short-term activation?

  2. Balance

    02. How is the audience defined for brand campaigns?

  3. Balance

    03. How many channels carry meaningful weight in the plan?

  4. Measurement

    04. What decides where the next dollar goes?

  5. Measurement

    05. How often does the plan run a genuine holdout or geo test?

  6. Creative

    06. How consistent are the brand assets across the plan?

  7. Creative

    07. How is creative quality judged before it runs?

  8. Governance

    08. Who owns the plan end to end?

8 question(s) remaining.